Why have we switched to English?
Communicating in English is a necessary tool to tell what you want to say in a more wonderful way. At the same time, it does not always work well to speak English, depending on the context and market. That is why we mix our language together with Swedish. It is more functional too, for example, write in Swedish when we write product texts on the website. This is something that our competitors also do and it works great.
I need some copy guidance for SoMe captions and newsletters. Where do I start?
When you're suffering from a lack of creativity, it's often difficult to know exactly what steps to take in order to get over the hurdle. We've gathered some inspiration to help you re-ignite your passion for creativity. Check this out!
What is our do's and don’ts at Johnells?
Here you can see a list of things that we should always strive to work for. Keep these sentences in mind when performing your daily work, whether it's about creating content or communication for Johnells or helping customers in store.
Frequently Asked Questions about
Our message
Where do I download the font?
Download the font here and make sure that you have the right license to use it.
Where do I find the correct color codes?
Under Colors you can find all the information about our primary and secondary color palettes.
Which images should I choose and use according to our style?
Get inspired on Brand images and read all about how and why Johnells should work with their images.
Frequently Asked Questions about
Our style
Where do I find a background for social media ads?
You can find our graphic backgrounds in various formats in the Toolkit located at the right bottom corner. There you'll find backgrounds both for print and digital use. If you want to read more about how to use them, go to Graphics.
How should I work with text on images?
Get inspired under Layout and disposition and see examples of how you can work with the typography hierarchy in different formats.
I need to create a new store sign, what should it look like?
Here we have gathered suggestions on what a store sign might look like and how to work with the graphic background together with the typography.
Frequently Asked Questions about
Our behaviour
I need some copywriting help!
Copy Ai is a helpful tool for that! It’s a free writing platform that helps you write texts with different tones and for different contexts.
I don't have any images for my post. What do I do?
Use Pexels and Unsplash for royalty-free images. Use our words from Brand images as keywords when you search for images.