Layout & disposition
Here follows a display of how the previously presented tools act when combined in different layouts and contexts. How the colorways behave, what the logo-pattern does when set behind the powerful typography. Use these set of images as inspiration, and translate it into your day-to-day designs.
Web
When adapting these new guidelines into the webspace of Johnells world, there are many way to go. We have to show our aspiration and vision – in order to create change based upon what is possible within the site framework of today. Again, use these as inspiration for implementation. And start to image how we want to the website to speak to the audience and what kind of experience we want to offer in the future.
SoMe
The content and visual language displayed on our social media channels is where it all gets real. This is where our whole persona comes alive and where we get to use all the tools at once. We want to show off a feed that is playful but stringent, and most of all: engaging. Let the images themselves play the biggest role and keep the graphics light. Keep it alive with all the tools you have, and make it feel like a true experience of fashion.
Newsletter
The packaging of the Johnells newsletter is here displayed in the primary colorway to let the content speak for itself and the offer coming into focus. However – keep the secondary palette in mind and always go for what is right regarding the timing and offer that is at hand. When writing – keep in short and inspiring to drive clicks.
Printed units for inspiration – some are real, some are to come. But this selection is produced to spark inspiration for the units produced on a daily basis. For example, this is where you find the answer to how the in-store sale-signs should look, how the new packaging tape could look, and so forth.