Our values
Working within the IT industry can be both complex and challenging, to say the least. With IT constantly changing, workspaces being digitalized, and possible threats around every corner, your digital setup needs to be optimized and secure – both for today and the future.
Run has been setting up secure workplaces since 2003 and is driven by making things possible for their customers; whoever the customer is and whatever the customer does.
Run is the enabler. That makes things happen. That secures what is important. That provides the knowledge where it is needed. Through our services and our knowledge, our customer's dreams, visions, and goals are made possible.
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By offering cloud solutions and services within the digital workplace – we are enabling freedom and flexibility; both for the customer and their employees.
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By offering data centers, network solutions, and security solutions – we are enabling a safe and secure environment.
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By offering consultation and providing software and licenses – we are enabling future plans, making sure that you as a company have the right things in place and the right resources in place to get where you want to go.
With our knowledge and history, we are providing value to our customers, making sure that they have nothing to worry about. Our position in the market is the reassuring voice that helps our customers tackle their IT-related obstacles, and lead the way forward.
Run’s communication should rest on the following values:
• Straightforward
• Attentative
• Present
and should feel like:
• Reassuring
• Personable
• Educational
Mission
In our world, safe and simple IT is good IT. With good IT, you can change the world and make dreams come to life. That is our mission – to responsibly guide and support our customers forward – in whatever path they choose to travel. We ensure that the challenges are met with the right solutions, in alignment with both finances and future plans. Developing both us and our customers in the right direction.
To responsibly guide and support our customers forward – in whatever path they choose to travel.
Vision
Our vision is to be a solid partner in an ever-changing world; enabling your visions, securing what’s most precious to you, and driving change in everyday work life, as well as in the everyday work-life balance.
Inspiring – to drive change
Securing – to make you feel safe
Redefining – to make you stay ahead.
Run. We Run IT.
To be a solid partner in an ever-changing world.
Payoff
A good payoff should describe as briefly and concisely as possible what and how you do what you do. It must be able to attract attention and be able to stand side by side with the logo to tell a little more about what you do.
Our payoff expresses several things; it tells us about who we are, what we are, and how we do what we do.
We run it.
This is an expression that can be interpreted in several ways.
Run is the one that operates what the customer needs.
Run is at the forefront of the IT industry.
Run is the one that enables the customer's business.
We run IT.
Brand story
A brand story should summarize everything you want to express in a powerful and engaging way. For example, you can use this in its entirety as the starting text on your website, pick parts of it to create headlines, and be inspired by it to write additional texts.
Start running.
Because when you run – your mind awakes. Comes alive. Gets going.
And when your mind gets going – you start to create.
You start to question things, behaviors, and patterns.
And we’ll help you find the answers, construct new habits and tread new paths.
You dream. You plan. You execute.
And we’ll transform your ideas, creativity, and your business into IT.
Safe & secure. Fast & easy.
Keep on running.
Whatever direction you choose. Whatever path you prefer. Wherever you’ll end up.
We’ll stand ready to run it.
Because some of us were born to Run. And that’s what we are called.
Run.
We run IT.
Headlines
From the brand story, we have selected a number of headlines, which summarizes the very core of Run. Brand headlines are suitable to use to express your message on a site, on a wall, on a car, or in social media.
Use alone or as a starting point when writing about Run and how you do business.
You start to question things, behaviors, and patterns. And we’ll help you find the answers, construct new habits and tread new paths.
You dream. You plan. You execute. And we’ll transform your ideas, creativity, and your business into IT.
Whatever direction you choose. Whatever path you prefer. Wherever you’ll end up. We’ll stand ready to run it.
Dos and don'ts
We are smart – but never pretentious
We are professional – but never impersonal
We are technical – but never mechanical
We are honest – but never judging
We are passionate – but never pushy